All visually oriented creative people (artists, photographers, designers, art directors) I have ever met, who are honest enough to admit it and smart enough to understand it and utilize it to their advantage, have noticed that they have dyslexia to ‘a certain extent,’ and should come to recognize it as an asset.
Consider these recent remarkably successful entertainment and internet brands as examples of this new marketing technique: ‘i’pod, ‘My’Space, and ‘You’Tube.
An Advertising-Oxy-moron is a combination of contradictory or incongruous words, terms, phrases, concepts, or ideas found or used in the advertising business. It is a figure of speech used to describe how opposite or contradictory words are combined to create a rhetorical effect by paradoxical means. These Advertising-Oxy-morons also tend to create an interesting portrait of different aspects of the advertising industry.