Comments
42 found 30 shown p.[ 1 2 ]
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We did try to advertise, but Adweek refused our ad as "B2C" which they claim not to run, even though they do. If someone will run an ad for us we'll be happy to place it. We did do a google adwords campaign with some success, but it just gets us a bunch of free users who don't appreciate the site.
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Perhaps you should try advertising Adholes. Advertising sometimes actually works.
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I'm producing a couple spots for adholes that Marc wrote...they'll be on the site and forwarded around (we hope). And I definitely want to do lots more in the future.
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Here's an idea, picking up on Kims tattoo idea, Someone with photoshop skills take the Sex sells ad that they are using to promote the event, put the Adholes logo in the appropriate place ( the headline already works ie "everyone does it") Put it in an email and start a viral e-mail campaign. It brings the celebration into the real world and puts a focus on new ideas. What do you think, is it doable?
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We REALLY _REALLY_ need more PR!! We're the story that should be in the headlines, yet other lesser stories carry the headlines every day and we don't! ACK! What do you do?
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First, I think, you need more PR
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Ok, Lets frame this. We target Advertising week for an Adholes alternate event. Use the “official published agenda to set up topics, contests and commentary. See the agenda at http://www.advertisingweek.com/event... the agenda reveals in part why we need to do this and why it would be of interest to others. Adholes can provide a true celebration of advertising by expressing ourselves.
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Tuesday, July 26, 2005. 01:29PM
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Kim S
How about we tattoo the names on our foreheads? Hey if it works for GoldenPalace.com ;p
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The same holds true for every business. Just get in 2 heavy hitters in there and make sure that it gets talked about, it will attract the others and at the very least make them more responsive next time you approach them. As far as filtering goes I believe in promoting free markets and an open, responsible society. Any CEO receiving a mail should feel free to answer it the way he feels is appropriate -or post on his profile that he apologizes for not answering any and all sollicitations...They should be allowed I believe as Kim says to be easily reachable and not play Mr.Unaccessible. even THEY could benefit, since as we often hear, a good idea can really come from nowhere...I love that blog Jeff, great live brainstorming, have read every single one of the posts !
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Noelle brings up a great point, any way Adholes could do a little guerilla marketing to get our name out there? At the very least set up a topic or group to talk about Advertising Week and get as much coverage as you can. Any ideas from this talented group, what are some ways to get the word out?
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Yeah you're right, Kim. But you're also talking about someone having the time and want to check it out, which is hard with these types too. I think as we get bigger and more important, larger players will see a point of being on here than before.
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Tuesday, July 26, 2005. 12:32PM
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Kim S
I think you and Jesse have done a great job of making the site something "filterable." They could probably avoid this type of behavior by a profile set up that doesn't allow for PMing and profile comments - other than a "do not disturb" function. Although - I'm sure some heavy types wouldn't mind hearing from some of the professionals here. No? Just a thought - you know I think you guys are awesome :)
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It's hard to get top management types because they don't want to be exposed to every single person asking advice or looking for a job. If there's some way to have them participate but shield them from that kind of BS then we'd welcome it.
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Tuesday, July 26, 2005. 11:51AM
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Kim S
oh - Marc - I meant sponsor participation in the sense that they contribute by writing blogs and posting comments, more than putting up a logo, like MotR is doing... more of this kind of participation. I'm thinking more top management types who might be hidinig out and purusing, try to get more input from them.
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Wild idea for the day: Advertising Week is September 26-30 - - What if AdHoles sponsored a 'Beyond Advertising' [sure there's a better name but I digress...] Each day of the event we hold some sort of online event that strategically focuses on the future of advertising - all other - nontraditional if you will....maybe voting for the best 'non-ad' idea of the year or hosting an online Q&A with industry experts? our own survey of the 'ones to watch' Launch a series of white papers around the future of advertising? Last year there were many complaints that Ad week focused to much on 'old school' tv and print ads... with the release of the 3D boob ad [AdAge for those of you who didn't see it] I bet we can expect more of the same...if AdWeek and AdAge truly hate us...should we embrace it?
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The wealth of talent on Adholes is a powerful untapped resource. We need to work together to position Adholes in the press and get some buzz going. What web and print publications would be priority targets? Do you think collecting some of the best of the blogs into a media kit would add value to the promtional pitch?
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Kev--Jeffrey is working on getting us to some seminars. Great idea. :) The Gigspy thing went well, and it made some money but since Adweek won't let us go the next step and advertise it, it's not going to make the large amount we anticipated. Conferences and events are where it's at.
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Kim, we came up with the idea of having sponsors on our own. :)
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Actually, Mary, we've abandoned press releases until we can afford to hire a professional or some members of our advisory board are able to make the contacts necessary to do it properly. PRWeb just pushes our name out into Google, but now that we've made certain areas of this site public, it's no longer necessary to expend all that effort into it, just to get picked up on a blog about dogs when I do a release about the Mad Dogs group.
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Book deal? Some blog a while back took all of its postings and put them in a book for sale. Sounds silly, but add some background on the birth of the concept, best practices, etc. and you'll have an Adweek bestseller in no-time. Then, you go on a speaking tour.
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It's funny - the original vision for the site was completely different from what it is now. I envisioned this to be used primarily for print and tv producers, art buyers and the vendors that they use. We'd have a multi-tiered system where vendors would have special pages with testimonials from people who had worked with them, the work they had done, etc. What's interesting, is that production people for the most part were the last to join the site, even though I had the most contacts in that area initially. I still like the idea of interactive advertisers, much like MotR and The List. It's too bad more of the industry heavys haven't been more active on the site. That's not to say we don't already have quite a few who are. We also have quite a few who signed on and never filled out thier profiles or came back, and many, many invites were sent out...
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Tuesday, July 26, 2005. 07:48AM
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Kim S
And I know some of them are already here, they're just hiding...
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Tuesday, July 26, 2005. 07:44AM
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Kim S
What attracted me to the site is the relevance engine. That particpation is key. I LOVE Florian's idea of having sponsors be a part of the site. There is a huge disconnect between business and consumers as it is, the same can be said for those in the ad industry. For a company to be an actual participant is genius. There are a few names that have come and gone from this site that had me wondering: is that really so and so? Wouldn't that be something if some of the heavy's of the industry were adding their insights and creating some of their own? Now THAT would be fantastic. And Kevin - you of course are a genius so I feel it a privilage to be one of your friends :)
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Adholes productions, seminars and white papers are great ideas that need to be looked at. Suggestions as to content and presentation are welcome. Press releases may need to be better targeted to people and groups that need to know more not only those that are savvy. We should probably post our press releases on Adholes as well.
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Well, we are launching regular press releases, but it is only through prweb mostly.
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Another thought -- there's WAY too much knowledge being collected here that's not being shared. Nicole is just one of a bevy of talented Insiders. Where are the press releases on these gems? I mean, you guys need to be launching a press release (if only through prweb.com at a minimum) EVERY WEEK!
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And when I mean $500 a pop, I mean a hall filled with ad execs, each paying $500 to be there.
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Have you guys considered extending the Adholes productions? The book on ad contacts was a great idea, but what about turning the focus in the other direction? Instead of selling ad contact books to creatives at $30 a pop, what about selling Marc, Jessie, and Mary in full-day seminars for ad execs at $500 a pop?
You know, explaining to them how blogging really works, how to best utilize low-cash new media to get big budget results, and stuff like that?
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Actually Shaun, Young Guns is doing a group, but the 3 simple fields needed to be filled out to make it are tied up in Crispin's 57 point approval process or something. :)
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Jeff, what you ask is at the crux of many advertising dilemmas today. Do you want to integrate content and create a brand experience or create a brand impression with a logo? It's up to their needs and the value out of those needs. Shameless promotion of the hardly legal is still relevant and gets people to their site, but they could have posted a blog or done a site within a site or many other things to get the job done, maybe a group like motr where people could vote for the top under 30 creatives. There are so many and ad holes should be th one that offers up and not limits opportunities in advertising.
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