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The American way. . .There is no I in you. So, what good are you to me?
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Monday, March 24, 2008. 09:57AM
by
x x
By the way, I don't like the particular ad shown above. A bit too obvious for me.
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Monday, March 24, 2008. 09:56AM
by
x x
Love Pronoun Branding. It's a book, Michael. Not a blog. Really nice thinking. I wonder, though, if it's really all that bad. Today, it's not about what the product can do for you, but about what you can become through the product. The I in Ipod stands for individuality, as it empowers you to customize your music experience. Nothing wrong with that. The same for the You in Youtube. Yes, the You also stands for You(r) 15 minutes of fame, but again, what's wrong with that? Before, it was only in the hands of a few incompetent Nitwit, er, Network officials. Now it's in the hands of thousands of semi-competent individuals. An improvement if you ask me. As for MySpace, yeah, the My is ver Me. But this is a sight that fosters more Weness than just about anything ever invented. So ultimately, I think Pronoun Branding is about empowering, and as long as it delivers I'm okay with it.
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Monday, March 24, 2008. 09:46AM
by
x x
I love Q too much too.
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I love me too. Everyone loves themselves too much.
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I love me too much
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I like that - pronoun marketing. A few years back I spoke at a medical conference. The theme: Online Media for the Medical profession. My speech was called 'Wholly Communion' - premised on the idea of the web as a venue for dialogue rather than instruction or monologue. I've never received such a stony response. I left quickly fearing that I might be tarred and feathered then run out of town. As I moved swiftly through the corridor towards the hotel lobby I hear the pounding of feet behind me. I turned to see a man, 6' 3'', bald head, manic look in his eye pursuing me. I steeled myself for my fate. "That was awesome - you need to come and work with us..." It was Dr Tom Mulholland, the attitude doctor. He had devised and launched a cvery cool web application that allowed patients to own and store their own medical records. But it was failing to gain traction in the market. I consulted to Tom's business which had the imposing name of doctorglobal.com. I thought it sounded like a villain in Spiderman. The site showed the general practitioner with his back to the viewer looking at a computer monitor. It suggested all the right things - but said all the wrong ones. My recommendation was to re-brand the product as MyLife - made more sense to me - my medical record is symbolic of my life experience (in part) and having access that I can grant to either a GP or a naturopath emphasises control and ownership. So, I'm with you all the way…
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Try pronoun-branding yourself? . . . Mychael . . . Mechael. . . PS- my real last name use to be. . . "va" . . . until I decided to pronoun brand it to . . . "Iva" . . . I like to practice what I preach ;-]
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The Me Channel. . . A personal-video broadcasting system from places like SplashCast AND BrightCove brings new meaning to the term "reality TV." If you've always wanted to be on TV, but you can't croon sincerely enough to try out for American Idol and you wouldn't fit in with the 24-year-old adolescents on The Real World, a tiny startup called SplashCast may have what you need: a way to create your own shows and broadcast channels, viewable by millions, on the Web. SplashCast channels can be viewed "on demand" inside a special streaming-media player pasted into a blog page or other personal website. Whenever a show or channel is updated, the new content flows out to viewers automatically…. http://www.technologyreview.com/Info...
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I was NOT impressed with ANY of the Super Bowl commercials EXCEPT for the Doritos: “Crash the Super Bowl" spot (real Consumer Generated Content, as good as any, if not better than most other spots sponsoring the Super Bowl; another form of Pronoun Branding™ at work in our business). Production cost $12.79 (placed in a $2.6 million time slot). Made by a 21 year guy and his wife (the woman who smashes into the car). They supposedly used a Mac, Final Cut Pro, and a JVC GY-HD100 HDV. It has all the magic and ingredients of a great commercial, plus it sells product benefits to the consumer. What does this say about all the overpaid, too many cooks in the kitchen (agency-client-production type people) normally needed to attempt to do the same thing; while wasting a lot of time, energy, and money doing it? A lot of what makes a YouTube type place prosper is the availability of these types of images and/or film content. How secure are our agency jobs? How necessary are we to the commercial process? Is this the beginning of a new commercial creation and production paradigm shift?
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...and MEdium
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...and SECOND LIFE--Just what we all need more of, a "Virtual Simulated Artificial reality" (that still isn't)………. The inherent benefit of video games ("role playing"), meets a second-generation mutation of "Pronoun Branding™", meets "borrowed interest"; all together now for our self-interest and deceit………A highly social medium for the phony pretend wannabe in all of us, who never was and now could be, but really should not have ever been………. I am now what I have not been. But hey, good to meet you-- whoever you aren't either.
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...and talking about another, the suit ridden "iphone" Apple and Cisco are fighting over.
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...and then we have the Time Magazine's 'person of the year for 2006'....YOU (yes, you)! Has the self-esteem movement reached it logical conclusion yet? I think not.
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Every generation in American is the "ME generation." Comforting isn't it?
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The world's most ancient and complex language Chinese has at least 38 ways of saying "I".
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Good point Lucy
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MEdia?
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Is 'Reality TV' also a form of Pronoun Branding? Is there some type of a connection between the two concepts? YOUR THOUGHTS?
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Monday, December 4, 2006. 02:35PM
by
Marc Rapp
As for the metaphor of pool/positoning, your right.
But as a player myself, i have to admit that the break
defines the table initially. Even the best players admit that it's a 70/30 depending on the type of game.
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Monday, December 4, 2006. 02:28PM
by
Marc Rapp
"Because of decentralized origination of
messages, the inability of one poster to interrupt another, the lack of a mechanism to censor content, and the speedy but non-sychnronous mode of the conversation it is possible for "fringe" ideas to be heard and to rise or fall on their merits, alongside conventional ideas. Thus, we have a real possibility, for the first time in many years, to create communities of thought in which our socialized images are constructed in a participatory fashion, and can reflect reality as we actually experience it, rather than as some central authority has decided it is appropriate to appear."
Steve Crocker ( 1992, i think )
_________________________________... Another great observation Micheal.
I'll send along the rest of this piece.
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Monday, December 4, 2006. 12:22PM
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anDrew Wallace - you sound like me with your rant! :D I'm not terribly old, but I look at generation next and shake my head as well...I find it especially humorous how everyone is starting to look the same - no matter the group, whether it be hipsters or gangsters or faux pop princesses - yet everyone claims individuality. I LOL myself to sleep each night thinking of that.
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Brilliant! Bravo! Today-You Tubes most poular videoblogger LG15 announced that they are accepting advertisers with a bent toward product placement in future real fake vids which are now being hosted by revver. The illusion that LG15 is a real girl is still being exploited on their corporate site lonelygirl15.com You gavethis adhole a real sense of what it is all about and the resonance is eye-of-the-storm spot on scary-sick-shigitz!
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Have you ever played chess, pool, or golf? Those games demonstrate the importance of "positioning". Thinking about what impact your next move has on the other moves you make after that. It is about projecting the impact of multiple causes and subsequent effects. About the short-term gains verses the long-term penalties. Most people DO NOT take that into consideration, they instead UNKNOWINGLY make moves without considering what ramifications those moves will have on future events, and on them. Thus, we get the effects we cause and most of the time since we are tragically shortsighted the consequences we get have terrible prices associated with them that come back to haunt us.
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but dont we get out of technology and media what we put into it? i.e you make a product or media content that promotes egotism and those who are exposed have inflated egoes? media can shape our prespectives like you said but we too design products and shape media to fit our liking don't we?
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“But seriously, how did we get to this?”. . . . . . Technology’s child, The Information Age has ushered in an era of virtual, simulated, and artificial reality to attempt to compete with or replace nature’s reality. When humans start to lose touch with that which is real, and trade it in for the poor reality substitutes created by their own limited capabilities, a number of unpleasant and irreversible negative circumstances such as you mentioned begin to happen. A self-inflicted form of ‘identity theft’, a self-involved-egotist like mankind must endure when they try to play God and compete with reality.
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i think americans as a whole have increasingly become more self-involved and selfish. in-part because of media but also in-part because of advertising, which uses said media content to reinforce its necessity in our lives. i see it everyday in the mentality of the high school kids in my hometown. they all think they're some sort of gangster-badasses and that the only meaningful way to live is like those of their role models, you know the type, the real morally respectable like: 50cent, J-Lo, Marlyn Manson and other commercial pop stars who strut their shit around talking about how much money they have, how cool they are, and how much people admire them. i just want to pimp slap this generation into reality to make them realize the world doesn't revolve around them and there are bigger issues to concern themselves with rather than the self gratifying drugs, alcholol, bitches, and rims idolized by media. it all makes me sick really. as if what these younger generations are being exposed to isn't degrading enough-poor quality of music, television, internet, sex, drugs and alcohol-advertisers then solidify this thinking by supporting it with appealing messages. but whatever works i guess, clients pay us to be successful right? nobody's to blame here really except the parrents who are increasingly failing thier sole job in life-to keep their daughter off the pole and son out of prison. sorry about the rant, but seriously, how did we get to this?
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Good point pal, I never thought about that before, but it makes sense. I wonder what other types of deals are coming next? Him____? Her_____? She______? It______? This______?
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